Madame C. J. Walker one of six children was born Sarah Breedlove on December 23rd, 1867, near Delta, Louisiana, to Owen Breedlove, and Minerva (Anderson).
She was an American entrepreneur and philanthropist and also regarded as the first self-made female African-American millionaire in America. In 1905 she was selling hair care products, and she started a hair care business after suffering from a scalp condition that resulted in her hair loss.
With her tenacity and perseverance, faith in herself and in God, she established a large company and developed hair products for African-American women.
Her lessons for aspiring entrepreneurs who require her secret to her rag to riches was establishing quality products and having honest business dealings.
StartUp : The Walker System
Revelation from her dream, she invested about $1.25 to start “Madam Walker’s Wonderful Hair Grower.” system and started marketing it door-to-door, at churches and club gatherings, then through a mail-order catalog as well as leveraging the America’s independent black newspaper to get the word out.
Madam Walker increased the medium for promoting her products by training agents which was estimated to have trained over 40000 agents in a short span of time. By establishing a large social network of agents she devised a loyalty scheme to incentive her agents
Madame C. J. Walker passed away in 1919 and her business was estimated to a net worth of $8 million by today’s currency. She was one of the wealthiest African-American self made woman in the United States and left a third of her estate to her daughter.