Facebook Live is superior to Periscope or Meerkat!
You can edit Facebook Live videos after you finish!
This is a great feature that isn’t available with other platforms.
You can stream to private groups.
This is more useful for your private use but it could also be handy if you wanted to make an exclusive membership program for example.
Use CPA to build your page’s following!
This way you’ll only pay for the followers you gain!
Always provide value!
This lies at the cornerstone of any marketing campaign online. Make people want to follow you!
Greet your viewers by name.
This builds a connection between you and the viewer!
Invest in a good camera phone.
This will of course help you to improve the quality of your streams.
Think about lighting.
Even a low resolution camera can look a lot better if you film somewhere with great, bright lighting.
And back drop!
Think about what is behind you: try to create a set or alternatively try filming in a park or somewhere else interesting. Avoid distractions though!
Respond to comments.
And even make this a part of the show by doing an AMA or an interview for instance.
Consider viewers coming in halfway through!
Some viewers won’t have seen the whole thing from the start so make sure they can follow what’s happening.
Stream with a good connection.
Otherwise the quality will be poor for your viewers and you may disconnect at some points.
Slowing down will help a great deal, as will sitting up straight. Listen to yourself back to get an idea of how you really sound.
Check out Facebook Live Map.
This is a good way to find content and see what other people are doing.
Ask people to follow you.
During your videos, suggest that people follow you to build your subscribers.
Add a call to action.
Have one spoken at the end but also include a button. You can add this when editing the video.
Use live streaming as part of a sales funnel.
This is a great alternative to using seminar software. It’s actually more interactive and a lot more exciting.
Let people know when you’ll be streaming so that they can book the time in and to build up the anticipation.
Consider your appearance.
Try to look professional and successful – look like someone people would want to take advice/buy from! But at the same time, try to avoid trying too hard.
Take tips from the most popular users!
On the Facebook Live Map, take a look for the dots that look a bit bigger and pulsating. These are the most popular streams. Watch these videos for inspiration and for ideas about what works well.